X Launches Handles Marketplace
Crypto-Detective
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X has launched a Handles Marketplace, letting Premium users bid on inactive usernames — a move that could reshape how digital identity and online branding are valued.
Currently in beta, the feature lets users request, bid, or buy rare handles, with prices reportedly ranging from $2,500 to over $1 million.
By turning usernames into digital assets, X is blurring the line between social media identity and Web3-style ownership.