X Launches Handles Marketplace

[etfs]

X has launched a Handles Marketplace, letting Premium users bid on inactive usernames — a move that could reshape how digital identity and online branding are valued.
Currently in beta, the feature lets users request, bid, or buy rare handles, with prices reportedly ranging from $2,500 to over $1 million.
By turning usernames into digital assets, X is blurring the line between social media identity and Web3-style ownership.

[kelson10]

X’s new marketplace could formalize digital identity trading, creating a regulated handle economy.

[alex10]

Verified handle sales may introduce new standards for online authenticity and brand control.