Competition and Feature Changes Affect ChatGPT Engagement

[kevin1]

Apptopia attributes the slowdown in ChatGPT mobile app growth to multiple factors, including Google’s Gemini AI and changes to the app’s AI model, like GPT-5’s less personable style.

Despite fewer new downloads and engagement dips, core users remain stable, signaling that the app is transitioning from novelty use to part of daily routines. OpenAI may need new features or marketing to boost growth further.

[jacson4]

Frequent feature shifts show how fast AI tools are evolving — engagement now depends on real utility.

[kelson10]

Competition is healthy for AI growth; it pushes platforms like ChatGPT to innovate even faster.