Clips’ Quiet End Reflects Changing Trends

[kevin1]

Once touted as Apple’s answer to Snapchat Stories, Clips never gained traction. Despite early upgrades, recent updates were limited to bug fixes.

Reddit users reacted with little surprise to its shutdown, with many saying they never used it. In today’s market, real-footage editing apps feel outdated next to AI-driven video tools like OpenAI’s Sora, which just passed 1M downloads.

[EmTeam]

Apple’s decision shows how quickly user behavior evolves — short-form video fatigue might be setting in.

[jacson4]

Clips ending quietly proves not every creative experiment survives in the fast-moving app ecosystem.