X Rebrands Premium Verification for Businesses and Organizations
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X (formerly Twitter) has rebranded its Verified Organizations into two subscription tiers: Premium Business and Premium Organizations. Premium Business features a gold checkmark and includes tools to boost visibility, affiliate badges, impersonation defense, brand monitoring, hiring tools, and priority handles. Pricing ranges from $200/month for Basic to $1,000/month for Full Access, with Enterprise pricing customized. Premium Organizations, aimed at governments and multilateral institutions, features a grey checkmark. The changes are intended to help businesses and organizations enhance credibility and engagement on the platform. -
Interesting move from X — this could make brand identity stronger but might also confuse smaller creators who relied on the old verification system. Let’s see if it actually helps businesses gain credibility or just becomes another pay-to-play feature.
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The rebrand might signal a shift toward professional networking features. If done right, X could compete with LinkedIn for verified business credibility in social engagement.
