Stop Selling Time, Start Selling Outcomes

[madtrader]

Most freelancers still think clients pay for hours — they don’t.
Surgeons don’t sell time. Pilots don’t sell time.
You don’t sell time.
You sell judgment, experience, and results.
Next time a client asks for your hourly rate, use the 9 magic words:
“That depends. What would you like to see happen?”
Shift the conversation to outcomes, and you shift your income.

[Nahid Hossen]

Outcome-based pricing frees you from the limits of hourly work.

[alex10]

Clients care about the result, not how long it took you.