Match Group Expands AI Tools Amid Market Challenges
-

Beyond its new AI Chemistry feature, Tinder is rolling out multiple AI-powered updates to boost engagement. These include:
An LLM system that asks users, “Are you sure?” before sending offensive messages.
An AI photo selector that helps users choose their best pictures.
Despite these efforts, Tinder’s revenue fell 3% year-over-year, and paying users dropped 7% in Q3. Match Group’s total revenue hit $914.2 million, roughly in line with expectations, as the company battles shifting dating trends and reduced user spending amid economic uncertainty.
-
Smart move — using AI to optimize engagement might stabilize growth.

-
AI can’t fix everything, but it’s the right tool to stay competitive.
️