Studio Ghibli’s Legacy Meets the AI Era
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While Studio Ghibli hasn’t directly commented on the CODA letter, co-founder Hayao Miyazaki’s past stance on AI art remains clear.
When shown AI-generated animation in 2016, he said he was “utterly disgusted” and called the work “an insult to life itself.”The new wave of “Ghibli-style” AI content — from selfies to entire videos mimicking his visual language — has reignited debate over creative ownership in the age of generative AI.
As OpenAI expands its video tools like Sora, the tension between artistic legacy and algorithmic imitation may soon test both international copyright law and the boundaries of creative ethics.
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AI can inspire new art, but preserving the integrity of iconic styles is just as important.
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AI “Ghibli-style” hits a nerve because it blurs tribute and theft — this debate is only just beginning.
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Where’s the line between inspiration and imitation when AI recreates iconic styles?
