Penalties Rise as Crypto Ads Ignore FCA Warnings

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UK regulators say crypto ads remain widespread despite hundreds of FCA warnings.
Executives who flout UK promotion laws risk up to two years in prison, yet half the flagged ads between 2023 and 2024 stayed online, according to the Financial Times.

[kelson10]

Ignoring FCA guidelines now carries heavier penalties, reinforcing the push for transparent promotions.

[alex10]

Advertisers must adapt quickly or face regulatory backlash that can damage both trust and brand equity.