YouTubers Go Beyond Ads – From Coffee to Wrestling Rings

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The creator economy has shifted — top YouTubers are building brands that outlast algorithms.

Emma Chamberlain grew Chamberlain Coffee to $20M revenue in 2023, with big retail expansions underway.

Logan Paul & KSI’s energy drink Prime hit $1.2B sales in 2023, though sales have cooled amid scrutiny.

Ryan’s World toy + media empire brought in $250M in 2020, expanding into TV and apps.

Rosanna Pansino turned her 14.8M-subscriber baking channel into cookbooks + retail baking tools.

With ad revenue volatile, creators are transforming into entrepreneurs, investors, and brand builders — some rivaling traditional companies in size.

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Creators are diversifying faster than ever, proving YouTube fame can fuel real-world ventures.

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The shift from ads to products shows how influencer brands are maturing into full-scale businesses.