Bernstein Reframes Airline Analysis ✈️💰
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Traditional metrics like operating margin or ROIC may mislead when comparing airlines. Low-cost carriers show higher margins, but unit economics (EBIT/ASK) often favor network airlines.
Example 2025:
Ryanair: 16% margin, €0.8ct EBIT/ASK
IAG: 14% margin, €1.3ct EBIT/ASK

Bernstein recommends disaggregating ROIC into six components (EBIT/ASK, tax, distance, aircraft gauge, plane value, other assets) to identify true advantages.
Key takeaway: Operating margin alone is misleading; IAG leads in unit economics and is Bernstein’s top pick, rated Outperform with a £4.70 price target.
️ Don’t be fooled by operating margins alone — Ryanair looks better on the surface, but IAG’s EBIT/ASK tells the real story.
. Unit economics reveal true efficiency drivers that margins hide.