Why Doing Your Own Research (DYOR) is Non-Negotiable in Crypto
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The crypto market can be exciting, but it can also be brutal if you invest without proper research. Unlike stocks, which come with audited earnings and regulatory filings, most crypto tokens don’t have standardized disclosures. That means you have to dig deeper yourself.
Some of the most common traps include:
Rug pulls: Developers hype a token, then disappear with investor funds.
Pump-and-dump schemes: Coordinated groups inflate a price, dump their tokens, and leave late buyers with losses.
Fake projects: Copy-pasted white papers or projects with no real team or technology.
Phishing sites: Lookalike domains that trick you into giving away your wallet keys.
️ The rule is simple: Before you invest in any coin, ask yourself:What real-world problem does this project solve?
Who’s behind it, and can you verify their track record?
Is there a working product—or just promises?
How does it compare to competitors solving the same problem?
The crypto market is full of opportunities, but also full of noise. Doing your own research is the difference between catching the next big wave or becoming exit liquidity.