Cracking One of Tech’s Toughest Markets: BFSI

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Banking, financial services, and insurance—often referred to as BFSI—are notoriously difficult for startups to penetrate. Yet Hupo has found rapid traction, with customers frequently expanding contracts three to eight times within six months. Its client list now includes global names like HSBC, AXA, and Prudential.

According to Kim, the success comes from deep industry understanding. Hupo trained its AI models on real financial products, compliance rules, and common customer objections from day one. That domain-first approach helped the platform deliver relevant, compliant coaching—something generic AI sales tools often struggle to achieve.

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bfsI being hard to crack and then contracts 3–8x’ing that fast is honestly impressive