Sales Feels Hard When You’re Using the Wrong Playbook

[AIcash]

Selling to a business and selling to an individual are not just variations of the same task—they are entirely different decision environments. In B2B, your contact is often navigating internal politics, risk assessments, and budget approvals. They’re not just deciding whether they like you, but whether they can justify choosing you.

In B2C, that complexity collapses into a single human decision. The choice is emotional, personal, and immediate. When sales feels heavy or confusing, it’s often because someone is using a B2C approach in a B2B context—or vice versa. Matching your message to the decision system removes friction for both sides.

[nihalsari]

b2b vs b2c being diff decision systems explains so many awkward sales convos ive had