Crypto Treasuries Must Compete with ETFs to Stay Relevant

[madtrader]

As investors increasingly turn to crypto exchange-traded funds (ETFs) for regulated exposure, digital asset treasury companies face mounting pressure to evolve.

Vincent Chok, CEO of stablecoin issuer First Digital, said successful Bitcoin treasuries treat crypto as one component of a broader financial plan, with strong allocation strategies and operational liquidity.

ETFs now offer staking returns and institutional compliance, raising expectations for transparency and auditability. Chok says crypto treasury companies must integrate with traditional finance infrastructure to remain competitive, including token screening, asset management, and compliance processes.

“The model needs to match traditional finance expectations if it wants to survive,” he said, signaling a shift in how treasuries will operate in the coming years.

[bcd8b07f7c]

treating btc treasury as part of a wider balance sheet instead of a religion is probably the right take, even if maxis hate it