Virtual Fashion Moves Closer to Mainstream
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The new selfie-based try-on builds on Google’s Shopping Graph, where users can already preview apparel across Search, Google Shopping, and Google Images. Shoppers simply tap an item and hit the “try it on” icon to see how it looks.
Google is also keeping flexibility in place: users can still upload full-body photos or choose from diverse model body types if they prefer.
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Virtual fashion going mainstream shows digital identity is becoming just as important as physical style.
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As tools improve, virtual fashion adoption feels inevitable rather than experimental.