Amazon Prime Video Is Adding a TikTok-Style Short Video Feed Called Clips

[encrypted]

Amazon has announced Clips, a short-form vertical video feed coming to the Prime Video app that lets users scroll through personalized snippets of shows to help them decide what to watch next. Rolling out first to select US customers on iOS, Android, and Fire tablets before a broader summer launch, Clips surfaces short preview segments from titles available on Prime Video, with each clip giving users the option to add the show to their watchlist, share it with a friend, or navigate directly to rent, buy, or access it through their subscription. Users reach the feed by scrolling down on the Clips carousel on the Prime Video mobile home page, which opens into a full-screen vertical scrolling experience.

Amazon previously tested a version of the format during the NBA season, showing sports highlights in the same scrollable format before extending the concept to general entertainment discovery.
The launch is not surprising given how quickly the rest of the streaming industry has moved in the same direction. Netflix, Peacock, Tubi, and Disney have all rolled out similar short-form discovery experiences in the past year, with Netflix's version sharing the Clips name entirely. The convergence on TikTok-style discovery mechanics across competing streaming platforms reflects a shared recognition that traditional browse interfaces — grids of thumbnails with text descriptions — are losing ground to the habitual, momentum-driven scrolling behavior that short-form video platforms have conditioned in users over the past several years. For streaming services competing for attention in an increasingly crowded market, getting a user to watch 30 seconds of a compelling scene is a significantly more effective hook than asking them to read a show description and make an active commitment. Whether Clips meaningfully moves the needle on Prime Video's engagement and content discovery metrics will become clearer once the feature reaches its broader summer rollout.

[johnblockbuster]

great now we have tiktok in amazon video

[johnblockbuster]

its like watch film and scroll tiktok