New Ad Format Drops in Telegram — Now with Video Banners!

[bonk]

Telegram just rolled out a shiny new ad format, and yep — it’s in your videos now. But don’t panic: Premium users are still ad-free (carry on sipping your latte in peace ).

Here’s what’s up:
Video Ads Are In

Advertisers can now run text-based banners inside Telegram’s video player, using the Telegram Ads platform.

The ads appear at the bottom of the screen — no, they won't block that spicy meme content you're watching.

Ads pop up 5 seconds into the video.

They stick around for 9 seconds, then you can close 'em. If you ignore them, they’ll politely vanish after 30 seconds.

New ad? Not until 2 minutes later — so it’s not too spammy.

How Much to Annoy Users?

Starting at €1 CPM (that’s per 1,000 impressions)

Topics like Politics & Incidents? Just €0.5 CPM — controversial content is on sale, apparently. 😅

Where Can Ads Lead?

You can direct viewers to:

Your website

A Telegram channel

A bot

A user profile

Or even an invite link

Your ad text can be up to 160 characters, so make it snappy.
Bonus Features (a.k.a. Upsells)

Want to throw in custom emojis? That’s +20% to CPM 💸

Add a fancy landing page icon? Another +30% 💰

Still not a Premium subscriber? Well… you might be seeing these soon.
#telegram #USD #Ads #Durov