Meta bets on personal context to differentiate AI offerings

[etfs]

Meta is positioning its AI models to leverage unique personal data, giving it a potential edge in agentic applications such as shopping and content recommendations. Zuckerberg said the company’s AI will understand users’ history, interests, and relationships, aiming to provide a “uniquely personal experience.”

The announcement follows Meta’s acquisition of general-purpose agent developer Manus, which will be integrated into its products. While investors have questioned the return on Meta’s AI investments, the company plans to deliver AI capabilities to the public soon, signaling a significant push in “personal superintelligence” for 2026.

[cryptohog]

every time zuck says “in a matter of months” i mentally add a year.