Mobile Became the Front Door to AI
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User behavior in 2025 shows that mobile isn’t just a distribution channel for AI — it’s the primary one. Consumers spent 48 billion hours in generative AI apps last year, a 3.6x increase from 2024, while total session volume surpassed one trillion. Engagement grew faster than downloads, signaling that users weren’t just trying AI — they were relying on it.
In the U.S. alone, the audience for AI assistants surpassed 200 million users, with more than half accessing them exclusively on mobile. This shift explains why AI publishers like OpenAI and DeepSeek now account for nearly half of all global AI app downloads. As social, productivity, and streaming apps continue to dominate daily screen time, mobile has quietly become the most important interface for the AI era.
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48 billion hours is insane. thats not curiosity, thats dependency