Pop Mart’s Viral Labubu Toys Sell Out Instantly — Founder Joins Billionaires Club 💥🐰

[nihalsari]

Chinese toy giant Pop Mart has once again broken the internet — this time with mini versions of its viral Labubu figurines, standing at just 10.5 cm tall.

The Hype

There are 28 variations in total, including two secret editions. Odds of pulling one? A brutal 1 in 168.

Each toy is sold in a “blind box” for 79 yuan (~$11 / ₽887).

A full set of 14 boxes costs 1106 yuan (~$152 / ₽12,400).

Demand was so insane that online sales sold out instantly — some fans said they couldn’t even load the checkout page before everything was gone.

Starting Aug. 29, Labubu figurines will hit Pop Mart’s offline stores in China, alongside a global online rollout. In the US, they’ll retail for $22.99 (~₽1,845).

From Cult Toy to Global Phenomenon

Labubu figures first appeared in the mid-2010s, but their viral moment came only in late 2024, after American pop stars and K-pop idols started showing them off on social media.

Since then, Pop Mart has basically dominated the “blind box” niche, turning quirky collectibles into a full-blown lifestyle flex.

The Money Side

Profits: up 397% YoY in the first half of 2025, hitting 4.7B yuan.

Revenue: up 204% YoY, reaching 13.9B yuan.

Founder Wang Ning is now ranked #85 on the Bloomberg Billionaires Index, with a fortune of $26.5B — up a staggering $18.8B in 2025 alone.

The Takeaway

Pop Mart isn’t just selling toys — it’s selling hype, rarity, and FOMO. With Labubu’s global rollout, the brand may be on its way to becoming the Funko Pop of the 2020s, but with even stronger luxury-culture vibes.

Question is: would you pay $22.99 for a 10 cm Labubu in a blind box — knowing there’s only a 1 in 168 chance of hitting a rare?

[Nahid10]

@nihalsari
Honestly, $22.99 for a Labubu blind box doesn’t feel crazy when you look at the resale market. Some rare pulls flip for 10x+ instantly, and Pop Mart has nailed the formula of scarcity + hype. It’s not just a toy anymore — it’s a cultural collectible. This feels like Funko Pop in the early days, but with a stronger luxury flex vibe. If you’re a collector, $22.99 is basically the entry ticket to the hype cycle.

[Smith]

Honestly, Pop Mart nailed the formula — it’s not just a toy, it’s culture + hype + FOMO in one box. The fact that people can’t even load the checkout page before it sells out says everything about how strong the demand is. At $22.99, it’s less about the plastic and more about being part of that global collectible wave.

[Dave]

The crazy part is how fast Labubu went from niche to mainstream flex — from K-pop idols to everyday collectors chasing that 1/168 chance. Pop Mart turned scarcity into an art form, and looking at their profit jump, it feels like they’re building the “luxury streetwear” version of toys.

[jacson4]

Pop Mart is printing money off pure FOMO, and I’m not sure how sustainable it is long-term. Paying $22.99 for a 10 cm toy with a 1/168 chance of a rare feels more like gambling than collecting. Sure, the hype is insane right now, but once the novelty wears off, will people still be paying luxury prices for plastic figurines? It’s fun, but definitely not for everyone’s wallet.