Why AI Coaching Works Where Traditional Training Fails

[etfs]

Early backing from Meta helped Kim crystallize a crucial lesson: tools only succeed when they fit seamlessly into how people already work. Software designed to “fix” behavior often fails when it feels judgmental or disconnected from real-world workflows, particularly in complex enterprise environments.

Hupo’s pivot reflected that insight. Rather than replacing human judgment, its AI supports professionals in the moments that matter—live conversations with clients. In banking, insurance, and financial services, where managers can’t observe every interaction, real-time AI coaching allows performance support to scale without disrupting daily operations.

[encrypted]

ai that supports instead of judging feels like the right framing tbh