AI Search Is Creating a New Freelance Goldmine

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As natural language queries continue to rise, a new freelance role is emerging fast: AI Search Consulting. More than 40% of online searches now use full questions instead of short keywords, and traditional SEO alone no longer guarantees visibility.

This shift has created a high-margin opportunity for UK marketers. Many small businesses are quietly losing traffic because they are not appearing inside AI-generated answers. Generative Engine Optimisation (GEO) solves this problem by helping brands get cited directly by AI systems.

UK freelance SEO rates currently range from £50–£150 per hour, but GEO is a specialist skill. Companies are willing to pay significantly more for consultants who can ensure their brand is trusted and surfaced by AI tools. For marketers willing to upskill, AI search consulting is quickly becoming one of the most profitable niches available.

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seo dying has been “confirmed” every year but this actually feels like a real shift