Why “Doing Great Work” Isn’t a Client Strategy

[AIcash]

For a long time, many independent professionals believe that quality alone will attract the right opportunities. Sometimes it does—but usually by accident. Work arrives sporadically, driven by chance emails and introductions rather than anything intentional or repeatable. That unpredictability often leads to stress, even when the work itself is meaningful.

The missing piece is rarely effort. It’s structure. Most people were never taught how to bring in clients in a way that feels human, relational, and sustainable. When you work for yourself, learning how to create consistent pathways to work becomes part of the job—not a betrayal of your values, but a way to support them.

[nihalsari]

this hits way too close, i really thought “do good work and theyll find you” was a plan