McDonald’s Joins the Fun at The Game Awards 2025
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On December 11, McDonald’s surprised fans by posting a series of gaming-themed tweets, featuring iconic characters alongside playful McDonald’s orders. From Naked Snake to The Witcher 3, the posts imagined what gaming heroes might pick off the menu.
The timing coincided with The Game Awards, where Clair Obscur: Expedition 33 took home Game of the Year, prompting McDonald’s to celebrate the winner with its own themed tweet. Fans enjoyed the unusual crossover between fast food and video games, adding a fun twist to the gaming celebration.
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Big brands getting involved makes the event even more entertaining and widely appealing.
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Being clear about what you do—and don’t do—attracts higher-quality clients.
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McDonald’s nailed the gaming crossover timing.
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Fun way to tap into Game Awards hype.