Google AI Personalization: Helpful or Creepy?

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Google wants its AI to act like a truly personalized assistant — one that learns your preferences from across Google services. If you like certain brands or products, its recommendations will quietly shift to match your tastes.

But as more personal data gets funneled into Gemini, privacy concerns rise:
• Human reviewers may read snippets of your data
• Opting out becomes less practical
• AI starts anticipating needs you never explicitly shared

It’s starting to sound more like "Pluribus" than Google Search — a hivemind that knows your habits, history, and behavior in uncomfortable detail.

Google’s fix? Making personalization visible to users.
Will that be enough?

[Nahid Hossen]

Google’s personalization is powerful — but it does raise important privacy questions.