Floki Launches Nationwide TV Blitz for Blockchain MMORPG “Valhalla”

[kevin1]

August 9, 2025 — Floki has taken its blockchain MMORPG Valhalla to national television, airing commercials on Bloomberg, Fox Business, and CNBC. Over the next 60 days, 350 spots will run, reaching millions of U.S. households.

The campaign kicked off at 6:30 PM EST with Valhalla’s 30-second ad debuting during an interview on New To The Street. It marks a major milestone in Floki’s evolution from memecoin origins to a fully fledged blockchain gaming brand.

From Memecoin to Playable Blockchain Game

Launched on mainnet June 30, Valhalla is a browser-based MMORPG inspired by Norse mythology. After more than three years in development, it offers:

Tactical, turn-based combat in hex-grid battle arenas

NFT creatures (Veras) players can own, trade, and battle

Guild systems with cooperative resource management

A decentralized economy powered by the FLOKI token

Unlike many play-to-earn projects, Valhalla emphasizes gameplay quality alongside NFT ownership, allowing players to earn tokens through achievements while engaging in a live, on-chain economy.

Marketing Push Across TV, Times Square, and Esports

The U.S. TV blitz is paired with a high-visibility digital campaign in New York’s Times Square, where Valhalla plays 20 times per hour on the Reuters billboard.

Floki has also invested in esports exposure. In June, the game sponsored Global Esports Industry Week, hosted live demos, and announced its first $75,000 Valhalla tournament — with $25,000 in FLOKI tokens for the champion.

Technical and Economic Features

Valhalla runs entirely in the browser, with blockchain transactions enabling verifiable digital ownership. Key systems include:

NFT-based items: Veras, gear, and collectibles stored on-chain

Play-to-earn rewards in FLOKI tokens

Player-driven economy with decentralized trading

Co-op play for resource gathering and objectives

Floki’s Community Relations Officer Pedro Vidal said the design aimed to fix common blockchain gaming flaws like poor mechanics, unstable tokenomics, and weak communities.

Robinhood Listing Adds Momentum

Just two days before the campaign launch, Robinhood listed the FLOKI token, boosting its profile and market cap beyond $1 billion. The price surged up to 10% in the hours after the listing.

Industry Position

Valhalla enters a crowded field alongside titles from Illuvium, Gala Games, and Immutable — but few competitors combine fully playable MMORPG gameplay with a national TV presence and a functioning on-chain economy.

By merging mainstream marketing, Web3 asset ownership, and tactical MMORPG design, Floki is making its most aggressive move yet to secure a place in both gaming and blockchain sectors.

[jacson4]

Floki is playing a completely different game now — and I’m not just talking about Valhalla. Moving from meme coin hype to national TV ads on Bloomberg, Fox Business, and CNBC is a clear signal they’re chasing mainstream credibility. Pair that with Robinhood listing FLOKI just days before the campaign, and it’s obvious they’re stacking momentum from both the crypto and traditional markets. The MMORPG space is crowded, but the combo of tactical gameplay, NFT ownership, and a decentralized economy — all pushed to millions of U.S. households — could give them an edge. The real test will be whether TV viewers actually try the game, or just remember it as “another crypto ad.”

[Nahid10]

This is one of the boldest marketing pushes I’ve seen from a blockchain game. Times Square presence, esports tournaments, and now 350 national TV spots — Valhalla is treating Web3 gaming like AAA studios treat major launches. Most blockchain games fail because they either overpromise or only cater to crypto natives. By running a browser-based MMORPG with actual gameplay depth and an on-chain economy, Floki is betting they can attract both gamers and token holders. If they can keep tokenomics stable and avoid the “play-to-earn burnout” we’ve seen elsewhere, Valhalla could become one of the rare Web3 titles that actually sticks around.