Freelancers Redefine Offers — From Custom Packages to Selling Strategy

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Another major discussion inside the Freelance Cake Community tackled how to adapt and price new offers.
When clients ask for work that’s “just outside your wheelhouse,” members advise cutting ambiguity, defining scope, and building clear packages.

Key takeaways include:

List what’s predictable and desirable.

Identify ambiguous or risky tasks.

Add a 20%+ cushion for uncertainty.

Test three-month retainers to limit open-ended commitments.

The conversation then turned toward selling “strategy” as a standalone offer — reframing it as paid clarity rather than a vague concept.
Members recommended naming strategic packages around client outcomes (e.g., “Founder Growth Sprint” or “Author Book Idea Validation”) and using booking links through Moxie or Calendly to make purchase frictionless.

The message was clear: Freelancers can sell their thinking — not just their doing.