🎮 On-Chain Games: No Secret Sauce, Just Reps — Says YGG’s New Advisor

[ed]

Let’s talk about a truth bomb that might change how we look at blockchain gaming.

Quinn Campbell — ex-Sky Mavis (Axie Infinity) and Voodoo Games exec — just joined Yield Guild Games (YGG) as an advisor, and he’s here to say one thing loud and clear:

🚫 “There’s no secret sauce to finding a hit crypto game. You just need reps. It’s a numbers game.” — Quinn Campbell

🧠 What Does That Mean?

While many Web3 devs are busy chasing the next Axie or hyped NFT RPG, Campbell says the real success lies in testing, killing, and repeating. Thousands of prototypes. Hundreds discarded after minimal installs. One or two breakouts. That’s the formula.

This is how traditional mobile gaming scaled — and crypto games haven’t adopted it yet.
Enter: YGG’s “Casual Degens”

YGG’s new publishing arm, YGG Play, is building systems to test game formats that work for a new kind of player:
🧢 “Casual Degens” — not hardcore gamers, not passive investors. Just crypto-native users who want short, fun, rewarding loops.

Think Telegram games. Think snack-sized PvP. Think earning a few bucks and bouncing.
️ So How Do You Build a Winning Crypto Game?

According to Campbell, the playbook is:

Start small → Build tons of prototypes

Kill fast → Don’t get attached. Let data lead.

Scale what works → Find repeatable models and mechanics

Target the right audience → Not traditional gamers, but crypto people who like dopamine and digital rewards

Why This Matters for Earners

If you're looking for P2E or earn-to-own opportunities, this shift is huge:

✅ More games means more earning chances

✅ Shorter game loops mean faster payouts

✅ Better feedback loops mean higher retention

No more clunky metaverses or endless idle clickers. YGG is trying to build Web3 gaming that people actually want to play — and stick around for.

What do you think — will this rapid-fire testing model bring us better P2E games? Or is Web3 gaming still chasing hype?

Drop your thoughts below

[Maxwell]

Finally someone said it — success isn’t about “the next Axie,” it’s about iteration and volume. Web3 studios need to adopt the same ruthless testing culture as mobile game giants. Build fast, kill faster, scale what sticks. Respect to Quinn for bringing this mindset to YGG.

[rafihasan]

This “Casual Degens” segment is genius. Not everyone wants a full-on MMO or to stare at staking dashboards all day. Quick, rewarding loops with real (even small) value? That’s the kind of stickiness P2E needs to go mainstream.

[Nahiar806]

If this model works, it could create a flywheel for players and builders. More games → more testing → better mechanics → more chances to earn. Web3 games need to stop acting like they’re all building the next WoW and start acting like TikTok: short, addictive, and everywhere.