Human Verification Boosts Ad Performance in Pilot Program

[tradelikepro]

Japanese advertising giant Hakuhodo partnered with Tools for Humanity and LG Electronics to pilot a new approach to digital ads: verifying humans, not detecting bots.

The trial used Tools for Humanity’s World ID protocol to confirm participants were real people, logging every verified impression to LG’s blockchain infrastructure.

Results were impressive: campaigns targeting human-verified users achieved 50% higher click-through rates and 15 percentage points lower bounce rates, demonstrating deeper engagement compared to conventional campaigns.

[EmTeam]

Verified human engagement is the key to improving trust and ROI in digital advertising.

[jacson4]

By filtering out bots, advertisers can finally measure authentic audience interaction.

[Pitchfork_IS_power]

Finally, ads made for humans, not just farmed clicks