FTC Sues Anonymous Question App Sendit Over Kids’ Data
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The Federal Trade Commission has filed a complaint against Sendit, an anonymous Q&A app popular with Gen Z, accusing it of illegally collecting children’s data, deceiving users about who sent messages, and tricking them into recurring memberships.Sendit surged after similar apps YOLO and LMK were banned from Snapchat in 2021, reaching 3.5 million downloads. According to the FTC, the app sent fake, provocative messages to users (“would you ever get with me?”) and then charged $9.99 a week to “reveal” identities — which were often fabricated.
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FTC vs. Sendit
The anonymous Q&A app with 3.5M downloads is accused of:
• Collecting children’s data illegally
• Sending fake flirty messages to users
• Charging $9.99/week to “reveal” identities — often fabricatedSendit rose after YOLO & LMK bans, but now faces its own reckoning.
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️ FTC complaint: Sendit tricked Gen Z users
• Misled kids with fake anonymous messages (“would you ever get with me?”)
• Sold bogus identity reveals for $9.99/week
• Collected children’s data without consentThe app, once a top Snapchat add-on, may now join YOLO & LMK in the banned pile.
