DoorDash has launched a suite of AI-powered tools for merchants that address three distinct friction points in running a restaurant on the platform: getting listed quickly, making food look appealing, and converting online traffic into orders. The onboarding tool works by pointing to a restaurant's existing website, automatically pulling information including photos, store hours, and menu items to generate a DoorDash listing without requiring merchants to manually enter data from scratch. Merchants can review and edit everything before publishing, but the time from deciding to join the platform to having a complete listing is significantly reduced. The approach mirrors the URL-based listing tool Amazon launched for sellers in 2024 and applies the same logic to food delivery: the easier it is to get started, the more merchants join the platform, which expands selection for consumers.The photo editing tools address a problem that affects restaurant listings disproportionately: food that looks unappetizing in photos underperforms regardless of how good it actually tastes.

AI Retouch can replace backgrounds, sharpen images, and optimize lighting without altering the dish itself, while AI Replate goes further by manipulating how a dish appears to look professionally plated, adjusting lighting and color to match the visual standard that consumers associate with higher-end dining. Merchants can also provide a reference image to apply a specific visual style across their menu photography. The website builder, which spins up a standalone site from existing DoorDash content including menu items and photos, showed nearly 10% order conversion rates during testing, giving restaurants a direct online ordering presence without requiring any web development work.