While concerns about AI are rising, many freelancers in creative industries still expect their businesses to remain resilient.
According to a survey by The Accountancy Partnership, nearly two-thirds of creatives are confident they will match or exceed last year’s profits, even as AI adoption accelerates across writing, design, and marketing workflows.
This suggests a split reality: professionals are worried about disruption, but still optimistic about their ability to adapt.
Industry leaders argue that adaptability has always been central to creative careers. AI is increasingly being used as a tool for ideation, editing, and productivity rather than full replacement of human output.
Lee Murphy, managing director of The Accountancy Partnership, noted that while AI raises valid concerns about job security, it also presents opportunities for creatives who learn to integrate it into their workflows effectively.
In practice, the sector appears to be entering a transition phase—where AI is neither fully disruptive nor fully stabilizing, but actively reshaping how creative work is produced and valued.