Data shared by X head of product Nikita Bier has revealed that crypto is the single most muted topic on the platform since the launch of its new snooze feature, which allows Premium subscribers to temporarily hide selected topics from their For You feed. Crypto posts are being snoozed more than politics, the Iran conflict, sports, and business content combined, marking the strongest feed-level pushback against any single category since the feature launched. Gaming, AI, and entertainment all fall significantly further down the mute list, making crypto's position at the top a stark signal of user fatigue that goes beyond a reaction to any specific news cycle, token launch, or market event.

The timing of the data is meaningful. It arrives during a period of heightened skepticism toward crypto influencer culture, with high-profile token scams tied to public figures having drained millions from retail traders who acted on social media tips. The mute behavior suggests that a significant portion of X's paying subscriber base has reached a point where crypto content in their feed creates more friction than value, a structural shift in how the platform's most engaged users relate to the asset class rather than a temporary reaction to negative market conditions. The pattern has direct implications for crypto projects and influencers who have relied on X as a primary distribution channel, since Premium users, who are typically more active and more influential within the platform's recommendation system, are now actively training their feeds away from crypto content.