Mojang may not have announced it yet, but Hallmark apparently did not get the memo. The greeting card and ornament company has listed a Minecraft Keepsake Ornament on its website featuring an unknown character named Blub — a creature Mojang has never officially revealed. The listing shows a silhouette with what appears to be long ears and legs, priced at $22.99 and available to order starting October 10, 2026, just in time for the holiday season. The accidental leak follows a well-established pattern of Hallmark releasing gaming-themed ornaments based on popular franchises months ahead of their official release, and the timing of Blub's appearance strongly suggests the character is tied to Minecraft's upcoming Fall update rather than being a random addition to the merchandise lineup.

Fan speculation about what Blub actually is has already taken off, with guesses ranging from a sentient cauldron to some kind of tiny pet companion. A Reddit post that flagged the listing clarified that Blub is likely not connected to the upcoming Minecraft Dungeons 2, which is also slated for release later this year, ruling out one of the more popular theories circulating online. The leak fits neatly into Mojang's new game drop strategy — shifting from large annual updates to more compact releases every three to four months — which has given the studio more flexibility to introduce new mobs and features throughout the year rather than saving everything for a single major launch. Whether Blub arrives in the Fall update as the ornament timing implies, or surprises fans in an earlier drop given the new schedule, Minecraft players now have something new to look forward to in the second half of 2026.