It is also worth investing in your employer brand from the perspective of freelance talent. Independent workers research who they work with, and what they find when they search your company name will influence whether they apply or move on. Sharing staff testimonials, details about your culture and values, and evidence that you treat your people well across your website and social channels goes a long way. Blended workforces — combining full-time employees with freelancers, consultants, and fractional executives — are increasingly the norm, and the businesses that thrive will be the ones that build the infrastructure and reputation to attract the best of both.