The idea came from founder Nadav Hollander, who previously worked at OpenSea. After stepping away from his role, he found himself caught in a cycle of consuming content on X — informative but mentally draining. That experience led him to build a tool that lets users stay informed without being glued to their feeds. The AI connects to your account, learns your preferences, and delivers tailored summaries directly to your phone.

Under the hood, the bot pulls from a wide range of sources beyond social media, including blogs, forums, and research content. Users can customize what they want to track and even interact with the AI conversationally. Instead of doomscrolling, you get digestible updates — whether daily, weekly, or in real time when breaking news hits. It’s a shift toward curated awareness rather than constant consumption.