While AI continues to evolve, Take-Two Interactive believes it cannot replace the craftsmanship behind major games. Zelnick even took a jab at Musk, suggesting that if AI were truly capable of replacing complex roles, it might target high-profile figures like Musk himself before replacing creative teams.

The debate highlights a broader industry tension. While companies like Epic Games and AI advocates see potential in “text-to-game” tools, Rockstar’s approach remains rooted in manual design and storytelling. With GTA 6 still one of the most anticipated releases of 2026, its success may ultimately serve as a real-world test of whether human creativity still outpaces AI in entertainment.