The ambitions of World go far beyond dating apps. The company is pushing its identity tech into industries like ticketing, business communication, and digital contracts. One standout feature is “Concert Kit,” which allows artists like Bruno Mars to reserve tickets exclusively for verified humans — cutting out bots and scalpers from platforms like Ticketmaster.

World is also integrating with tools like Zoom and DocuSign to ensure that meetings and signatures come from real people, not AI impersonations. On top of that, partnerships with firms like Okta aim to verify AI agents acting on behalf of humans — a glimpse into the future of the “agentic web.”

To scale adoption, World is introducing different verification tiers — from high-security Orb scans to simple selfie checks. While not all levels are equally secure, they lower the barrier to entry. The big bet: in a future dominated by AI, proving you’re human could become just as important as having an email address today.