Google is upgrading its search experience with AI Mode, making it easier to research and compare products without constantly switching tabs. You can now describe what you want—like a coffee maker—and get tailored recommendations, then open a product page and ask follow-up questions directly alongside it.

What makes this powerful is context-awareness. AI Mode pulls information both from the webpage you’re viewing and the broader web, so questions like “how easy is this to clean?” get more relevant, real-time answers—turning search into a more interactive decision-making tool.