The director behind PUBG: Battlegrounds says the recent wave of failed live-service games offers important lessons for the industry. Reflecting on titles like Concord, which shut down just weeks after launch, he emphasized how difficult it is to succeed in such a competitive space—and the importance of learning from others’ mistakes.

After PUBG’s own stumble with Blindspot, the studio is shifting toward faster prototyping and stronger community feedback. Looking ahead, PUBG aims to evolve beyond a single game into a broader franchise, with new modes, collaborations, and even user-generated content inspired by platforms like Fortnite and Roblox.