Bluesky is positioning Attie as an alternative to how major platforms currently use AI, arguing that existing systems prioritize engagement, data collection, and platform control over user benefit. The company’s leadership emphasized that AI should serve individuals, giving them the ability to shape their own experience rather than being guided by opaque algorithms.

At the same time, Bluesky confirmed it has secured $100 million in funding and plans to explore monetization options like subscriptions and hosting services. Notably, despite backing from crypto-focused investors, the company clarified it has no plans to integrate crypto features into the platform.