Upbit is one of the largest cryptocurrency exchanges in South Korea and ranks among the top global trading platforms by volume. Launched in 2017 by Dunamu, Upbit allows users to buy, sell, and trade a wide range of digital assets, including Bitcoin and many altcoins. The platform is particularly dominant in the Korean market, offering strong liquidity in KRW (South Korean won) trading pairs.

Upbit operates as a centralized exchange (CEX), meaning it manages custody of user funds and facilitates transactions through its internal order book. It provides spot trading, staking services in certain regions, and a secure mobile-first experience. The exchange is known for its strict compliance standards in South Korea, including real-name verification systems tied to local banking partnerships.