Elon Musk is taking recruitment at xAI to new heights — literally. Following a recent restructuring, Musk invited prospective employees to join if “the idea of mass drivers on the Moon appeals to you.” The AI lab, now merged with SpaceX, is exploring ambitious plans to build AI data centers in orbit and even expand manufacturing to a hypothetical lunar base. Musk envisions a mass driver on the Moon launching AI satellites into deep space, aiming for a scale of computing that taps into planetary and solar energy.

While this may sound like science fiction, it fits Musk’s longstanding strategy of wrapping his ventures in powerful narratives. From his Mars colonization vision to Starship development, these ambitious ideas serve as recruiting tools and motivational storytelling. By presenting xAI as a frontier not just for artificial intelligence but for space-based infrastructure, Musk is framing the company’s work as part of a larger, almost galactic-scale mission.