Crypto.com just made internet history.

Founder Kris Marszalek bought AI.com for $70 million, the most expensive domain name ever sold — paid entirely in crypto — and plans to unveil it during a Super Bowl ad. The site will debut as a personal AI agent for messaging, app usage, and even stock trading.

It’s a massive statement. Marszalek says AI will define the next 10–20 years, and owning the most obvious, category-defining domain on the internet is a once-in-a-lifetime shot.

This deal blows past prior domain records like CarInsurance.com ($49.7M) and Voice.com ($30M). And while mega-domain buys don’t always pay off, Crypto.com isn’t exactly known for playing small — this is the same company that spent $700M on stadium naming rights.

Does AI.com generate a return worthy of its price tag?
Open question.

But as a branding move — and a signal of intent — it’s about as loud as it gets.