Strategy (formerly MicroStrategy) is set to report Q4 2025 earnings on February 5, with Bitcoin’s struggle to hold $76,000 taking on outsized importance. Bitcoin is trading near $76,600, uncomfortably close to Strategy’s average acquisition cost of $76,052 across its 713,502 BTC holdings.

Under fair-value accounting rules adopted in 2025, Strategy must mark its Bitcoin to market each quarter, allowing unrealized gains and losses to flow through earnings. While Q4 results reflect stronger prices in December, sustained weakness below $76,000 would push the treasury into unrealized losses and weigh heavily on investor sentiment ahead of the earnings call.

At recent lows near $74,500, Strategy’s paper losses approached $1 billion, underscoring why this price level now represents more than a technical chart point.